The Science of Selling Slots


Pictured above: A still from the Global Gaming Expo 2016, also known as G2E.

Everyone knows that Vegas is big business – everything from its nightclubs, to its showroom shows, to sporting events, and concerts is meticulously planned out for a great user experience. Very little is better planned out than the casinos; floorplans are devised to draw traffic through to the nearby restaurants, sports books, and shopping outlets, windows are pretty scarce so that it’s a bit easier to lose track of time, and clocks are nowhere to be found. All of this is so that each guest can get lost in the ‘True Vegas Experience’ of being a high-roller at a blackjack table.

Despite all these efforts, gambling is shrinking. Casino owners are left scratching their heads about why they’re getting more and more tourism, with less and less gambling. A huge part of it is the other incredible attractions that Vegas has to offer (like the nightclubs, shows, and events can help you with), but another big part is that millennials just don’t seem to want to gamble.

The picture above is of G2E, the largest gaming expo in America. G2E is held yearly at the Sands Expo Center, and provides an amazing glance into the kind of planning that goes on behind the scenes as far as Vegas gambling. Engineers for a variety of slot companies have made slot machines bigger, louder, and brighter. On the casino floor, there’s a lot of competition for who is the most playable, and the 11-foot-tall machine with LED lights and EDM music is most likely going to win. In addition to bringing advancements in design and function to slots, new immersive games such as the awe-inspiring The Brookhaven Experiment, are coming to live. TBE is the first VR gambling game, where you bet on your own physical performance in a virtual reality simulation of a zombie attack.

With these advancements coming to a casino floor near you soon, we can see the new age of gambling in Vegas dawning already. Do you welcome these changes, or would you prefer to stick to the classics?